my focus

I was asked to come up with a bold, authentic and genuine idea for an experience which generated sharable assets and a promotional content series for the all new Focus reveal, pre-launch & launch
.

From our pitch winning idea we created giant mirrored letters which travelled Europe talking to the public via magic mirrors to elicit their ‘focus’ and displayed a photo of them alongside their passion. 

In addition to this I created a film series of people stories for the media launch and social, which celebrated the passion and drive of Focus owners. 

Creative: Lucy Glenn

Creative Director: James Keane

ECD: Duncan Bone