Ford Go ELECTRIC
How do you test drive a car that isn’t released yet? Create a ride simulating the top acceleration speed.
Go Electric is a European touring experience which extends Ford’s Electrification story in an educational and entertaining way.
The Creative Challenge was to take a product category that is shrouded with myths - thought to take the fun out of driving. And to reveal it to be easy, exciting and desirable.
I worked with a team of designers and editors to bring the experience to life through Graphics, film, activations and a 1.2G ride.
Creative & Content Lead: Lucy Glenn
Creative Director: James Keane