Abu Dhabi Early Childhood Development Authority

We were tasked to come up with creative for a hybrid conference experience which positions Abu Dhabi Early Childhood Development Authority at the forefront of the field of Early Childhood Development. ​

We wanted to create an experiential event which made attendees feel something. To put them into the POV of children today.

We focused on a hero experience which took attendees on a journey into the thoughts and feelings of a child. Each attendee received a child profile and walked through the experience hearing their thoughts and feelings through headphones and seeing their ‘world’ through tinted glasses.

Upon exiting the experience they would learn the entire journey was based on Attachment theory, their child had one of 4 attachment styles and their worldview and outcomes were affected by this.

Thus cementing the idea that early childhood development is paramount for a healthy and stable society.

The client was so happy with the outcome that they extended the experience length so the general public could view it after the event.

In addition to the hero experience, we set the art direction and theme for the rest of the event and created three standalone experience pods based on key themes.

Senior Creative Team: Jen Oliver & Lucy Glenn

Creative Director: Lucy Warden

Awards: Middle East Event Awards - Best Event Space Design