Sun, Soil, Spirit is the Nando’s Award-nominated Global Campaign launch film, celebrating the PERi-PERi chili.
This film helped Nando’s to define their Southern African heritage, and own their signature ingredient.
It also leveraged the wealth of creative talent in Southern Africa - each person featured is an emerging homegrown artist whose backstories were told as part of a content campaign.
The campaign consisted of over 100 pieces of content, including drone chili-picking challenges, a street food, and travel series as well as a documentary on the role of Street Art in the battle against apartheid.
Creative: Lucy Glenn & Max Bilko
Creative Director: Doug Hurcombe
Director: MJ Delaney
Title Design & Art Direction: Lucy Glenn
Baileys had been sponsoring the prize since 2013, but felt they needed more of a brand presence. We were tasked to come up with a suite of content to promote the prize.
'The pleasure of reading' linked a string of experiential events which included a live GIF booth from bespoke GIF artist, Kate Bones, a video of the event, a promotional video for social channels, digital banners and two print campaigns.
I was involved in the project from concept through to completion, working as a Creative and designer (print and digital).
Adjust Your Set created monthly trend reports for Debenhams, with alternating topics of Fashion & Beauty, Menswear and Homeware. The project ran for a year, during which we delivered strikingly designed valuable insights to help Debenhams understand its market and enable them to grow their brand in meaningful ways.
Cultural Analysis: Claudia Bhugra-Schmid
Writing, Design & Art Direction: Lucy Glenn
Meet the Grower is a successful content series Adjust Your Set created for M&S.
Within this film, I art directed the vibrant and engaging opening sequence of the roses, inspired by kaleidoscopes.
Director: Will Barnett
Art Director: Lucy Glenn